Deyana Uzunova ● Portfolio
Clarity is not a soft skill.
It's an operating capability.
Strategy lands when people understand it, trust it, and know what to do with it.
CBRM®
one of ~1,200 worldwide
10+ years
in global programmes, communication, and change
Good strategy travels through people.
Specialising in the space where strategy, people, and capability meet - translating leadership vision into frameworks, programmes, and engagement that actually land.The gap between strategy and execution is almost always a human one. That's the work.
Focus areas
Strategy & Communication
Capability & Enablement
Change & Adoption
Organisational Development
01 · Behaviour before tools
Adoption fails when it ignores the psychological barriers to change.
02 · Clarity is functional
Ambiguity is expensive - it drains energy, slows decisions, and erodes trust. Clarity is operational.
03 · Culture is designed, not declared
Values on walls don't change behaviour. Structures, incentives, and rituals do. The conditions for culture have to be built, then the culture must be lived.
04 · Relationships are infrastructure
The quality of relationships between business functions is the invisible architecture of delivery. That's our investment bank.
400+
board and executive decks
160+
member firms reached globally
1,500+
leadership and enablement assets
Selected work
01 · IT Global Summit
A fully virtual, fully pre-recorded global IT summit delivered on a two-month timeline. 36 speakers, 24 sessions, minimal external spend.
| 79% | 4.6/5 | 92% |
|---|---|---|
| live turnout | video quality | participation (top target) |
02 · Team & delivery infrastructure
Designed and implemented team structure, onboarding, and communication processes from scratch - enabling consistent delivery as workload scaled, without disruption.
| 0→1 | Zero |
|---|---|
| live turnout | service disruption |
03 · Global Engagement Framework
Designed and implemented a structured framework to govern engagement across a 160+ firm global network, bringing deliberate purpose to planning, audience targeting, and delivery.
| New | New | New |
|---|---|---|
| Framework design | Governance | Change |
Also delivered
M365 Copilot Community of Practice: Virtual rollout with external vendor. 100% attendance across all cohorts.
Global AI Learning Hubs: Role-based intranet hubs with curated resources as a single entry point.
Art of the Possible - Microsoft Series: Network-wide webinar series, end-to-end engagement lifecycle.
Cisco Networking Academy: Capability-building initiative.
Credentials
Education
MSc Organisational & Business Psychology
MA Online Journalism & Media · Sofia University
BA Public Relations
Certifications
CBRM®
One of 1.2K Certified Business Relationship Managers worldwide
Women's Leadership Program
Executive Education at the Yale School of Management
Something's cooking